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Performancelowexcessive-redirect-chain

The page is reached through a chain of redirects

Loading this URL followed three or more redirects before arriving at the final page.

Why it matters

Loading this URL followed three or more redirects before arriving at the final page. Each redirect is a full round trip that delays the first byte, and the delay is worst on the slow mobile connections that need speed most. Collapse the chain so the entry URL points straight at its destination.

How ShipReady detects it

Transport hygiene: how the origin sends its bytes. Origin-scoped because these are facts about the server, not a document — and each is read with a header- only stream fetch, so the body is never downloaded.

Detection is deterministic. ShipReady reports this only when it observes the condition directly, and prefers to miss a real problem over inventing one. Rule version 1.0.0.

How to fix it

This is the prompt ShipReady puts in your report — written to be pasted straight into Cursor, Claude Code, or whichever assistant built the app.

Loading your site's entry URL follows three or more redirects before reaching the final page, and each hop is a round trip that delays the first byte — worst on slow mobile connections. Trace the chain (curl -IL <url> shows every Location hop) and collapse it: point the entry URL straight at its final destination. Common causes are stacking http→https, apex→www (or www→apex), a trailing-slash normalisation, and a locale/path rewrite that each redirect separately — do them in one step at the edge instead of several.

Frequently asked questions

What does "The page is reached through a chain of redirects" mean?
Loading this URL followed three or more redirects before arriving at the final page.
How serious is it?
ShipReady rates this low. Worth fixing. Small individually, and they accumulate.
How do I fix it?
Paste the fix prompt on this page into Cursor, Claude Code or your AI editor. It is the same prompt ShipReady puts in your report.
Can I check my own site?
Yes — ShipReady scans up to ten pages of any public site for free and reports this alongside every other check. The free report lists every issue it finds and shows full evidence and a fix prompt for the critical and high-severity ones; medium and low findings are counted and unlock on Pro.

Related checks

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